From the journal
Thinking about
design differently.
For Homeowners · 6 min read
Why finding the right interior designer is so difficult
You have a home, a budget, and a sense of what you want. So why does finding the right designer feel like searching for something that doesn't want to be found? Seven structural reasons the system is broken.
For Designers · 7 min read
Why Instagram is the worst way to find interior design clients
The algorithm rewards reach, not craft. Here's what actually builds a pipeline.
For Designers · 5 min read
Should interior designers show their pricing publicly?
Most designers hide their pricing and spend weeks on the wrong clients. Here's the case for transparency.
For Homeowners · 8 min read
7 questions to ask an interior designer before signing anything
The conversation before the contract is where projects are made or broken. What to ask — and what honest answers look like.
